Understanding the needs
Sergi Matas is an online personal trainer graduated in CAFyD and expert in sport nutrition.
The goal was to create a digital identity from scratch with a strong communication to the fitness world. Website needs to offer users a high motivation feel to join Sergi's family.
So, these are what I integrated into the UX
A creative UI, nodding to the architectural world.
A dark color palette combining a spotlight color, reminding us the aggressive of the sport.
A use of huge typographies as well images to keep the motivation up.