Sergi Matas

Understanding the needs

Sergi Matas is an online personal trainer graduated in CAFyD and expert in sport nutrition.

The goal was to create a digital identity from scratch with a strong communication to the fitness world. Website needs to offer users a high motivation feel to join Sergi's family.

So, these are what I integrated into the UX

A creative UI, nodding to the architectural world.

A dark color palette combining a spotlight color, reminding us the aggressive of the sport.

A use of huge typographies as well images to keep the motivation up.