Understanding the needs

sivasdescalzo is an exclusive sneakers & clothes ecommerce that needed a redesign.

The goal had to be a new website with a visually striking, seeking to transmit to the user the high quality of the products. Likewise, this new Visual Language is matched by a remarkable UX, emphasizing the experience from browsing and buying from mobile devices because of their main audience.

So, these are what I integrated into the UX

A modern & urban style UI.

A great experience browsing the ecommerce thinking Generation Z and Millennials use.

A use of big grid for the products and models images.