( What I took on )
I set the art direction, designed the landing page and presented it to the client, handling their feedback directly. I prepared the handoff for development and reviewed the build before launch.
( Key decision 01 )
The guidelines as a starting point
I read the brand guidelines closely, as a set of possibilities rather than a list of limits. If the brand couldn't change, the direction had to come from inside it.
( Key decision 02 )
The symbols as the experience
I made the symbols the center of the page. In the hero, they become a mask for the video. Across the page, they respond to the cursor, as it moves and on hover. The brand stayed exactly as it was. It just stopped sitting still.
( The result )
The client approved the design the first time they saw it, and nothing changed afterward beyond small copy edits. The page that went live is the page I designed.
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