Xavi Nogueres
Xavi Nogueres

Independent Design Lead

Perception—by Design.

I make sure companies are seen online at the level they actually work at.

Before anyone speaks to you, your website has already told them what kind of business you are. When it sells you short, the cost is quiet: conversations that never start, prices that need defending. I define how the business should be seen, then design and build it that way.

( What I take on )

I start with the business, not the website: what it does, who it needs to reach, and where the way it's seen today is holding it back. From there I set the direction — structure, message and visual language — and I design and build it myself, so what gets approved is what goes live.

When a project needs a specialist, I bring one in. Either way, the responsibility stays with me.

I've spent thirteen years inside international startups, studios, and agencies—most recently as Design Lead at BX Studio (NY), but also at Fueled (NY), R/GA (Berlin), Elkanodata (Barcelona and NY) or sivasdescalzo (Barcelona)

Selected work

Living room seen from above, with a leather sofa and armchairs around a rug
01

Provident

Design Lead at BX Studio

A firm working at the largest scale, with a website that didn't show it.

( Two ways to start )

  1. 01

    Perception Audit

    For when something isn't working and it's not clear what. I look at how your business is read from the outside, where it's losing credibility, and why. Within a week, you get a clear diagnosis, the direction I'd take, and the scope it would need. I walk you through it live, or in a recorded video you can watch as often as you need. It's yours to keep, and if the project goes ahead, the fee is deducted from it. The audit is €3,000.

  2. 02

    A project

    For when you already know what needs to change. I take it from direction to launch: structure, message, design and build. Projects start from €20,000.

( How it works )

  1. 01

    Tell me about the business

    A short form below. I reply within two business days.

  2. 02

    A short call

    If it looks like a fit, I'll suggest twenty minutes to understand what's happening and what you need. Then I send a proposal: a Perception Audit or a project, with scope and price.

  3. 03

    The work

    Most of it happens in writing. Decisions and the reasoning behind them are documented, so you can review on your own time. Calls happen when a decision needs one.

  4. 04

    Launch

    I review the build before it goes live.

Tell me what's going on

I reply within two business days.

When would you like to start?

Budget