( What I took on )
Vincent Pagé led the engagement as Creative Director. I was Design Lead for the website. I presented the creative alignment at kickoff, developed the visual directions, designed the homepage, and set the art direction the rest of the site was built on.
( Key decision 01 )
Two directions, as two ways to be seen
I didn't treat the brief as a question of style. Each direction was a different answer to how the business should be seen, and each came with its own typography. The editorial one: a mature partner that proves itself with real work, without overexplaining. The immersive one: an experimental brand, led by technology. The client chose the editorial direction. It wasn't choosing a look. It was choosing how it wanted to be read.
( Key decision 02 )
Its own voice, inside an existing brand
The brand came from the client, and I worked within it. The editorial direction gave the site its own typography and a new way of composing each page, so the division reads as itself and still as Augeo.
( Key decision 03 )
The first screen as an experience
Augeo Experience creates events and experiences, so the homepage had to open like one. I proposed a video background for the hero, and another member of the team produced it.
( The result )
The homepage was approved in the first of three rounds, with minor adjustments. The direction carried across the whole site, which launched in 2026.