( What I took on )
Vincent Pagé was Creative Director in the early phase. I led the first client presentation, with the wireframes. From there, the client relationship stayed with me through launch. Along the way, I set the content architecture, directed the copy, defined the visual system and designed the site. I prepared the handoff and closed the project with final QA.
( Key decision 01 )
The scale, shown instead of claimed
I approached the site as an architecture studio's portfolio inside a large corporate website. Provident's credibility lives in the scale of its projects, and a portfolio shows that instead of saying it. The structure came before the style.
( Key decision 02 )
Everything new but the logo
The logo stayed. Typography, color and the rules for composing each page were all new. The direction was institutional: solid, without noise, so the projects carry the weight.
( Key decision 03 )
Photography as part of the system
The team portraits didn't hold together: different backgrounds, uneven quality, and many people without one. I treated it as a problem of the system, not of individual photos. I proposed a way to rebuild the portraits as one consistent series and ran the first tests. It became a separate piece of work for the client.
( The result )
The site launched in 2026 with no design iterations, only minor copy adjustments. Another member of the team built it from my handoff documentation, and I reviewed the build before launch. It's still online exactly as designed.
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